Marketing is the backbone of business success both online and offline. There are many digital marketing strategies available to you such as article directories, press releases, commenting on blogs, posting on message boards, starting a blog, SEO optimization, social networks, being a guest author, and many more. But, what are the top 3 proven marketing strategies for a small budget?
Search Engine Optimization (SEO)
Internet marketing begins and ends with Search Engine Optimization (SEO). This is even truer if you have a small marketing budget. If you use proper SEO techniques then you can rank high in the search engines for multiple keywords. This is critical because ranking high in the search engines brings in organic traffic. This is traffic that you don’t have to pay for.
In the SEO world there is a large amount of debate over whether or not social networks help your Google rankings (and other search engines). Matt Cutts of Google has stated in interviews that Google does not consider how many times your content has been shared. But, when you consider this with the factors that we know Google considers then you see a different picture.
Let’s break this down a little. Obviously, sharing your great content on social media brings traffic to your site. If the visitors find your content interesting then they will link to it. Backlinks are still a very important part of any SEO campaign. So, logic tells you that an effective social media campaign that is paired with great content will produce higher search engine rankings.
Give Away a Free Guide
The main rule in internet marketing is, “Content is King”. Content is what gets you noticed in the search engines and what drives traffic to your site. Just like a “brick and mortar” store, what you do with this traffic once they get to your site is important. You have spent a large amount and time getting them there. If you can get their name and email address then you can turn this one time visitor into a full time customer.
A great way to do this is by giving away a free guide. It doesn’t matter what niche you are in. If there are people interested in it then there is information that they are looking for. These guides provide that information. People will gladly give you their name and email address in exchange for it. You can then use this to build your email list and continue providing them useful information sprinkled with offers to make a purchase.
You Don’t Have to Write a Thing
We discussed how content is king. Of course, this requires actually creating content. But, as with any major shift in business practices, Google’s algorithm shift to focus more on quality, 100% original content gave rise to a whole new industry. There are many websites where you can find writers that will create everything from small articles to full eBooks. The prices are less than you might expect.
You do not need a huge budget to achieve results. That is the beauty of internet marketing. Start with SEO in mind. There are many SEO companies that can help with that. Once you have quality content then social media is a great way to let people know and receive those ever important backlinks. Creating guides and giving them away on your site helps you build that ever important email list. When you put these 3 proven marketing strategies for a small budget together then you have a true recipe for success.