Women today love fragrance. It seems as though perfume and discount cologne sales just continue to go up every year. Even with the down economy, designer fragrances continue to be a big seller for retailers whether your a brick and mortar or an online business. Discount perfume today is getting less and less expensive if you know where to look. Make sure when applying perfume to only put a few small dabs in the spots around your neck and wrists. Warmth helps the discount perfume to absorb and take on its own unique smell with your body. Perfume and cologne smells different on different people. The key is finding a discount fragrance that works with your body. Go to your local department store and try a few out. If you take a friend on your perfume hunt, you will be surprised how the same perfume or cologne fragrance will smell different on different people. The best thing you can do is to do your research and pick the best perfume that smells the best on you. Then hop online and see if you can get your favorite fragrance at a discount price.